Strategi Fundraising YAPPIKA-ActionAid Melalui Media Online

Authors

  • Syeira Rifdah Adniy a:1:{s:5:"id_ID";s:51:"Program Studi Ilmu Kesejahteraan Sosial FISIP Unpad";}
  • Maulana Irfan Pusat Studi CSR, Kewirausahaan Sosial dan Pemberdayaan Masyarakat Universitas Padjadjaran

DOI:

https://doi.org/10.31595/peksos.v23i2.1204

Keywords:

Fundraising Strategy, Online Fundraising, Social Service Organizations

Abstract

In an era of rapid technological development, the use of online media has become a highly relevant strategy in fundraising for non-profit organizations. As one of the non-profit organizations that survived to this day, YAPPIKA-ActionAid has a fundraising strategy in fulfilling the implementation of the program. This article aims to describe the fundraising strategy at YAPPIKA-Actionaid through online media, with an emphasis on a multichannel fundraising approach. Using a literature review method, this research describes the various fundraising strategies used by YAPPIKA-ActionAid, including telefundraising, online fundraising, crowdfunding, and community fundraising. An in-depth analysis of each strategy is presented and focuses on how YAPPIKA-ActionAid utilizes technology and online media to achieve their fundraising goals. The conclusion of this article emphasizes the importance of fundraising strategies for social service institutions and the success of YAPPIKA-ActionAid in utilizing online media with a successful multichannel fundraising strategy to achieve sustainability in funding and provide a positive impact on the communities they serve.

Downloads

Download data is not yet available.

References

Abdullah, Suparman Ibrahim. 2009. “Manajemen Fundraising Dalam Penghimpunan Harta Wakaf.” Jurnal Al-Awqaf 1. https://doi.org/10.24198/jppm.v7i2.29049

Azizah, Afina, and Santoso Tri Raharjo. 2020. “Strategi Fundraising SOS Children’s Villages Indonesia Dalam Pandemi COVID-19.” Prosiding Penelitian Dan Pengabdian Kepada Masyarakat 7 (2).

Chambers, Donald E, and Jane Frances Bonk. 2009. Social Policy and Social Programs: A Method for the Practical Public Policy Analyst. Pearson. -.

Hossain, Mokter, and Gospel Onyema Oparaocha. 2017. “Crowdfunding: Motives, Definitions, Typology and Ethical Challenges.” Entrepreneurship Research Journal 7 (2). https://doi.org/10.1515/erj-2015-0045

Irfan, Maulana. 2022. “Crowdfunding Dalam Organisasi Pelayanan Sosial.”

Jusuf, Chusnan. 2007. “Filantropi Modern Untuk Pembangunan Sosial.” Sosio Konsepsia: Jurnal Penelitian Dan Pengembangan Kesejahteraan Sosial 12 (1): 74–80.

Kettner, Peter M. 2002. Achieving Excellence in The Management of Human Service Organizations. (No Title).

Khaulah, Khaulah Azkarillah, and Sekartaji Sekartaji. 2022. “Pemanfaatan Media Sosial Sebagai Sarana Penggalangan Dana Oleh Lembaga Non-Profit.” Communicator Sphere 2 (2): 90–108. https://doi.org/10.55397/cps.v2i2.32

Nugroho, Arief, Ali Ahmad, and Wirjo Wijoyo. 2021. “Analisis Strategi Fundraising Zakat Dalam Meningkatkan Jumlah Muzakki Studi Pada LAZ BaitulMaalKu Kabupaten Karawang.” Jurnal Ekonomi Syariah Pelita Bangsa 6 (01): 77–85. https://doi.org/10.37366/jespb.v6i01.17

Rachmasari, Yessi, Soni A Nulhaqim, and Nurliana Cipta Apsari. 2016. “Strategi Fundraising: Konsep Dan Implementasi.” Jatinangor: Unpad Press.[5].

Sargeant, Adrian, and Jen Shang. 2017. Fundraising Principles and Practice. John Wiley & Sons.

Tahar, Achmad, Pompong B Setiadi, and Sri Rahayu. 2022. “Strategi Pengembangan Sumber Daya Manusia Dalam Menghadapi Era Revolusi Industri 4.0 Menuju Era Society 5.0.” Jurnal Pendidikan Tambusai 6 (2): 12380–94.

Wheat, Rachel E, Yiwei Wang, Jarrett E Byrnes, and Jai Ranganathan. 2013. “Raising Money for Scientific Research through Crowdfunding.” Trends in Ecology & Evolution 28 (2): 71–72. https://doi.org/10.1016/j.tree.2012.11.001

Young, Joyce, W Ken, and S John. 2007. “Menggalang Dana Untuk Organisasi Nirlaba.” Jakarta: PT. Ina Publikatama.

https://yappika-actionaid.or.id/id

Downloads

Published

2024-12-31

How to Cite

Adniy, S. R., & Irfan, M. (2024). Strategi Fundraising YAPPIKA-ActionAid Melalui Media Online . Pekerjaan Sosial, 23(2). https://doi.org/10.31595/peksos.v23i2.1204

Issue

Vol. 23 No. 2 (2024): PEKSOS

Section

Peksos

License

Copyright (c) 2024 Syeira Rifdah Adniy, Maulana Irfan

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Author(s) who published in this journal agree to following terms:

  • Author(s) must understand and agree that the copyright script in published owned by the Peksos: Jurnal Ilmiah Pekerjaan Sosial. The copyright includes reproducing and selling the manuscript to all parties.
  • Everyone can cite every manuscript published in Peksos: Jurnal Ilmiah Pekerjaan Sosial for educational purposes, with the author's name and the Peksos: Jurnal Ilmiah Pekerjaan Sosial on reference.