KAPASITAS PERILAKU PROMOSI DAN PERANAN AKTOR DALAM PENGEMBANGAN DESA WISATA BERBASIS KOMUNITAS (STUDI KASUS DESA WISATA CINUNUK)

Authors

  • Nabiela Rizki Alifa UIN Sunan Gunung Djati Bandung

Abstract

Global and national economic challenges require various sectors of the economy to prepare including the tourism sector. Based on data from Bappenas which states the target of tourism villages in the 2020-2024 National Medium-Term Development Plan (RPJMN) is 244 villages.. It’s in line with the Direction of the President and Vice President of the Republic of Indonesia regarding Tourism and Creative Economy in 2021. The development of this tourism village requires the role of the community, which means that the community is not only a resident of tourist objects, but also a tourist actor, because the sustainability of the tourist village depends on tourist visits. This study is conducted to analyze the relationship between the promotional behavior capacity of local people as internal actors and the relationship between the role of actors and tourist visits. The research was conducted in Cinunuk Tourism Village with a quantitative approach and supported by qualitative data. The results showed that there is a significant relationship between the capacity of promotional behavior and the role of internal actors and also a significant relationship between the role of actors both internal and external with tourist visits. For this reason, efforts are needed to maximize the potential of existing promotional activities.

Downloads

Download data is not yet available.

References

Amerta, I. M. S. (2017). The role of tourism stakeholders at Jasri tourism village development, Karangasem regency. International Journal of Social Sciences and Humanities (IJSSH), 1(2), 20-28.

Cahyana, S., & Nugroho, S. (2019). Analisis Peran Stakeholder Desa Wisata Carangsari, Kecamatan Petang, Kabupaten Badung. Jurnal Destinasi Pariwisata, 7(2).

Hekmatyar, V. (2021). Pengembangan Desa Wisata Berbasis Pemberdayaan Sosial di Desa Pejambon Kecamatan Sumberrejo Kabupaten Bojonegoro. Empower: Jurnal Pengembangan Masyarakat Islam, 6(2), 155-166.

Dangi, T. B., & Jamal, T. (2016). An integrated approach to “sustainable community-based tourism”. Sustainability, 8(5), 475.

Herawati, A., Purwaningsih, A., & Handharko, Y. D. (2018). Promoting village tourism through the development of information systems. Review of Integrative Business and Economics Research, 7, 221-236.

Kustini, H., & Susanti, R. (2020). Supporting development of community-based tourism: A perspective from" Sewu Kembang" Nglurah tourism village in Karanganyar regency. Journal of Advanced Multidisciplinary Research, 1(1), 22-31.

Martini, L., & Tjakraatmadja, J. H. (2011). Berbagi pengetahuan di institusi akademik. Journal of Technology Management, 10(2), 115369.

Prafitri, G. R., & Damayanti, M. (2016). Kapasitas Kelembagaan Dalam Pengembangan Desa Wisata (Studi Kasus: Desa Wisata Ketenger, Banyumas). Jurnal Pengembangan Kota, 4(1), 76-86.

Putra, T. (2019). A Review on penta helix actors in village tourism development and management. Journal of Business on Hospitality and Tourism, 5(1), 63.

Rahma, F. N., & Handayani, H. R. (2013). Pengaruh Jumlah Kunjungan Wisatawan, Jumlah Obyek Wisata Dan Pendapatan Perkapita Terhadap Penerimaan Sektor Pariwisata Di Kabupaten Kudus. Diponegoro Journal of Economics, 2(2), 109-117.

Sasu, K. A., & Epuran, G. (2016). An overview of the new trends in rural tourism. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 9(2), 119.

Utami, M. M., Taufik, H. E. R., & Bhakti, W. N. (2019). Village Tourism: The Implementation Of Community-Based Tourism. In 2019 International Conference on Organizational Innovation (ICOI 2019) (pp. 537-542). Atlantis Press.

Published

2022-12-31

How to Cite

Alifa, N. R. (2022). KAPASITAS PERILAKU PROMOSI DAN PERANAN AKTOR DALAM PENGEMBANGAN DESA WISATA BERBASIS KOMUNITAS (STUDI KASUS DESA WISATA CINUNUK). Jurnal Ilmiah Perlindungan Dan Pemberdayaan Sosial (Lindayasos) , 4(2). Retrieved from https://jurnal.poltekesos.ac.id/index.php/lindayasos/article/view/694

Issue

Section

Artikel